Pillar 1
Educate & Empower
Hair science, ingredient spotlights, hair-type guides, how-tos
Pillar 2
Behind the Curl
Brand story, product process, wash-day routines, founder moments
Pillar 3
Real Results
Customer reviews, before/afters, UGC reposts, community love
Pillar 4
Shop & Save
Bundle deals, limited offers, new arrivals, quiz-driven product pushes
Legend:
Top of Funnel (Awareness)
Bottom of Funnel (Conversion)